How to reverse someone’s moral compass (by Nature Newsteam)

Think your moral choices are clear, concise and firm? Read this and think again. 

Choice Blindness is a phenomena occurring in the areas of taste, smell and aesthetic appeal. Now, moral choice has been shown to be just as malleable. So, what is choice blindness? and why does it matter? 

A simple test was conducted by researchers at Lund University. They asked random people walking through a park if they would fill out a simple questionaire about their moral principles. The questions covered topics ranging from prosititution to the Israeli-Palestinian conflict. 

Surveys were filled out by 160 people, but unknown to the participants, there was a trick to them (see video): While the second page of the survey was being completed, the statements on the first page of the survey were surreptitiously changed to the opposite moral position, while leaving the participants answers the same.  

Then, the participants were asked to read three of the moral positions on page 1, including two which had been altered, and discuss their response to them. The results were surprising. 

HALF of the participants did not detect the changes at all. 69% accepted at least one of the altered statements. An unimaginable 53% argued unequivocally for the reversed moral position. 

This is “choice blindness”. It demonstrates how malleable and flexible people really are. 

A psychologist adds, “These findings suggest that if I’m fooled into thinking that I endorse a view, I’ll do the work myself to come up with my own reasons [for endorsing it],” .

~ A Thoughtful Cynic News Blast